About SPARK Principles

Do you have all the skills and personality traits you need to be successful in reaching your goals? Knowledge and desire are not enough to guarantee success.

SPARK Principles™ are based on the belief that the more you have of the five key elements, the more likely you are to succeed.

Does that mean you can’t be successful if your score is low?

No, it means that once you identify where you score high or low, you can compensate by playing to your strengths and if you want to, you can concentrate on improving the lower scores. Some people are naturally blessed with more of the traits and success can come easier for them. The rest of us have to work a bit harder.

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How Does it Work?

You’re probably already aware of some of your limitations. You may have been told since childhood, by parents, teachers, friends and siblings. Typical accusations are: You’re unorganised, you need more confidence, you’re lazy. These are all global terms that are self-defeating and unhelpful. SPARK Principles™ works to break down personality traits and characteristics to build new layers.

If you think about improving your confidence, the task is too big and vague. When you break it down into all of the components that make up confidence, it becomes easier. You can focus on the smallest aspect and build on it. SPARK Principles™ teaches you how to do this. It provides the tools and advice you need to understand yourself better, set achievable goals and identify areas for improvement. As you learn new skills and strategies, it becomes easier to build your self-esteem and take control of your life. 

Traits are divided into 5 sections

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Skills Wheel

The Skills section contains all of the elements required to create order. These skills are not just essential for business. They are also attributes that contribute to an organised life to reduce stress and overwhelm.

If you are not naturally good at creating order in your life, it would be optimistic to assume that you could create order in a business without becoming aware of these Skills and making deliberate plans to create good habits.


Persona Wheel

Persona refers to the image or identity that an individual presents to the world. It is the mask we wear in different situations. It can be influenced by culture, gender, age, and social norms. Our persona can impact how others perceive us, and it can also affect our own self-perception and behaviour. While personas can be useful in social and professional contexts, it is important to recognize that they are not necessarily accurate reflections of our true selves. Developing a healthy persona requires self-awareness, authenticity, and a willingness to be vulnerable and open with others.

Understanding and developing one’s persona can contribute significantly to personal growth, self-awareness, and interpersonal relationships.



Aptitude refers to an individual’s inherent or acquired ability or capacity to perform a specific mental or physical task. It is a term often used to describe natural talents or strengths, particularly in relation to cognitive abilities like problem-solving or critical thinking.

Aptitude can be influenced by various factors, including genetics, environment, and life experiences. For example, an individual with a genetic predisposition for musical ability may have a natural aptitude for playing an instrument. Still, they may also need to practice and develop their skills to fully realize their potential. Similarly, an individual exposed to a particular problem-solving or critical thinking type may have developed an aptitude for these skills through practice and repetition.

Understanding aptitude can be useful in various contexts, including education, career development, and personal growth.


Resilience Wheel

Resilience is the ability to withstand and recover from difficult experiences, such as trauma, loss, or stress. It is the ability to maintain a positive outlook and to keep moving forward, even when faced with obstacles or setbacks.

Resilience is not a fixed trait – it can be developed and strengthened over time. It involves building skills and abilities that enable individuals to cope with difficult situations and come out stronger on the other side.

Resilience is important because it enables individuals to overcome adversity and achieve their goals, even in the face of challenges. Research has shown that more resilient individuals are more successful in their careers, have better mental and physical health, and experience greater overall well-being.


Knowledge wheel

Knowledge refers to the understanding, information, and skills that an individual has acquired through experience, education, and learning. It encompasses many subject areas and can be both practical and theoretical.

Knowledge is acquired through various sources, including direct experience, observation, reading, listening, and interacting with others.

Knowledge can be explicit, formally taught and easily transferred from one person to another, or tacit, meaning it is more subjective and difficult to articulate or transfer.

Additionally, knowledge can be specialised, focusing on a specific subject area, industry, or general, meaning it is more broad and applicable to various situations.

In Spark Principles, the type of knowledge required to score well will depend on what the knowledge is required for. In the workplace, the knowledge will differ depending on the industry.

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